Social media networks were a novelty half a decade back. At present, however, such type of networks is no more a rarity. With time, social media structures have become ubiquitous. The significance of such networks, presently, cannot be debated not by a long chalk. Every business has started using social media optimization services because it has realized the importance of such networks.
As per a report that was published by Social Media Examiner in the end of 2013, the power of social media marketing is undeniable. The report throws interesting figures such as:-
86 percent marketers agree with the importance of such type of platforms for a business
89 percent marketers believe that the exposure a business gets from social media networks is indispensable
A Few Facts
- By spending more than six hours on social media networking sites (with dedication though), 66 percent marketers have experienced lead generation.
- 75 percent marketers have experienced dramatic rise in their websites’ traffic after doing Social Media Optimization (SMO).
- 89 percent of businesses have built their SMO teams to make the most of various social media platforms.
- Over half of marketers, using such platforms, have reported an increase in their sales
Benefits of SMO
- The SMO tactics that are adopted by a Social Media Marketing Company or any part of the world help in showcasing a business’ brand.
- A business experiences heightened levels of digital exposure by being active in such platforms.
- SMO helps build a loyal fan base for a business. Who does not want to be a part of a business that is so active on platforms such as Facebook, Twitter, etc.? A point to note – a business has to be only remembered by people (prospective customers) for all good reasons.
Each above-named benefit underscores the importance of SMO for any type of company.
