Top Reasons to Social Media Optimize your Business

Social media networks were a novelty half a decade back. At present, however, such type of networks is no more a rarity. With time, social media structures have become ubiquitous. The significance of such networks, presently, cannot be debated not by a long chalk. Every business has started using social media optimization services because it has realized the importance of such networks. 

 As per a report that was published by Social Media Examiner in the end of 2013, the power of social media marketing is undeniable. The report throws interesting figures such as:-

86 percent marketers agree with the importance of such type of platforms for a business

89 percent marketers believe that the exposure a business gets from social media networks is indispensable

A Few Facts

• By spending more than six hours on social media networking sites (with dedication though), 66 percent marketers have experienced lead generation.
• 75 percent marketers have experienced dramatic rise in their websites’ traffic after doing Social Media Optimization (SMO).
• 89 percent of businesses have built their SMO teams to make the most of various social media platforms.
• Over half of marketers, using such platforms, have reported an increase in their sales

Benefits of SMO

• The SMO tactics that are adopted by a Social Media Marketing Company or any part of the world help in showcasing a business’ brand.
• A business experiences heightened levels of digital exposure by being active in such platforms. 
• SMO helps build a loyal fan base for a business. Who does not want to be a part of a business that is so active on platforms such as Facebook, Twitter, etc.? A point to note – a business has to be only remembered by people (prospective customers) for all good reasons. 

Each above-named benefit underscores the importance of SMO for any type of company.

Top 3 Tips for Effective Logo Designing

Logo Carries the Brand Identity- An Introduction

The first impression of any company is undoubtedly formed by the icon its carries. It concludes the idea of company’s inception, defines its creativity, and most importantly it is the image the people carry in their minds. A logo design company in India must keep in mind several factors that will decide fate of organization’s brand image.

A well conceptualized logo helps audiences to form recognition with the brand and differentiate it from other. It also adds to gauge the authenticity parameters of a company. For example, image of brands like Starbucks, Redbulls, create an image instantly in our mind that help us identify the brand name better and makes it unique too. What should be kept in mind while deciding over Logos that gives an edge over competitors:

Avoid clichés and keep the design simple

One of the most important aspects of making a logo is to keep the design simple so that it catches customer’s attention and it is easy for them to remember. Use of primary and bold colors in the logo makes it more striking. Simple and standard symbols make it all the more authentic and sophisticated.

Make a smart choice with the typography

A Top Digital Marketing Company sights it evident from various successful brands that the typographical logos are timeless and never goes out of vogue. They are elegant imageries that can be custom typefaced with designs and various font sizes. The best part it, such logo doesn’t blur or stretch in different alignments and sizes.

Make smart use of colors and theme

Designing logos based on theme as per company’s philosophies always makes sense. It not only makes it easy for the audience to understand the brand but also contributes to forming a bond with the brand. Use of colors should be appropriate too. For example, a hospital logo must not be made out of dark and dense colors.